Black Friday is a day when most small businesses suffer due to meaningless percentage discounts and mass production.

This Black Friday, we’re bringing the colour. Instead of following the masses, we want to break free!

#BreakFreeday is a day to celebrate each one of our retail businesses. It’s a day...



To celebrate helping, not harming.

To celebrate quality, not excess.

To celebrate resisting, not conforming.

To celebrate uniqueness, not mass production.

To celebrate increasing margins, not stress.



Because this is what makes independent retail. And that is what we believe in. 

We are facilitators of change. We strive to bring diversity, colour and creativity back to the streets. Now more than ever, we’re committed to enabling the conditions for independent retailers, like you, to thrive.



On #BreakFreeday, be free to choose whether you want to open or close your store. Whether you want to add discounts or not. No matter your choice, we will support you and give you the best price to stay competitive.



We want to lead this explosion of diverse and unique brands and stores. Join our movement.